KONVERGENSI MEDIA PADA RADIO KOTA FM (88.1 FM) SEBAGAI RADIO DANGDUT DI KOTA SURABAYA

نویسندگان

چکیده

Saat ini media massa sangat berkembang pesat dalam kehidupan manusia akibat adanya perkembangan teknologi digital. Berbagai jenis terus bermunculan. Bentuk saat banyak yang melakukan kolaborasi dengan berbagai bentuk baru menerapkan konvergensi media. Radio Kota FM Surabaya merupakan salah satu guna upaya mempertahankan keberadaannya dikalangan masyarakat. Hal inidapat dilihat bahwa era juga telah memiliki jumlah pendengar lebih jika dibandingkan radio lainnya jarigan Mercury Media Group, memanfaatkan sebagai sarana meningkatkan audiencenya. Tujuan dari penelitian yaitu untuk mengetahui dan menjelaskan terkait model pada dangdut di Surabaya. Studi menggunakan metode deskriptif kualitatif. Teori digunakan teori dikemukakan oleh Grant. Hasil menunjukkan newsroom dilakukan para jurnalis bersatu ruang produksi tetap menjalankan tugas sesuai platform masing-masing. Kemudian newsgathering training penambahan sumber daya menunjang konvergensi. Selanjutnya content mengkombinasikan ada mulai foto video diawali poster, teaser video, reminder, podcast.

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ژورنال

عنوان ژورنال: Jurnal ilmu komunikasi UHO : jurnal penelitian kajian ilmu komunikas dan informasi

سال: 2021

ISSN: ['2527-9173']

DOI: https://doi.org/10.52423/jikuho.v6i4.20597